Customer Service that Works

Mar 26 2008
Written by Jake. Also tagged under general. .

I’ve covered this topic twice before, but it really deserves more airtime.
Paul’s summary of Under the Radar on Monday received comments from two of the companies he mentioned, from the CEOs of those companies. You read that right.
Similarly, my most recent post on FriendFeed got a comment from one of the founders.
This doesn’t mean that [...]

Twitter as Customer Support

Mar 11 2008
Written by Jake. Also tagged under general. 6 comments.

I’ve blogged in the past about the good new web marketing, i.e. how many startups follow mentions of their companies on blogs, respond in those blogs and engage the bloggers. I really like the personal touch, even if I don’t care much for the application or don’t even use it.
Twitter has added a new dimension [...]

Marketing 2.0 Leader Summit Recap

Feb 4 2008
Written by Jake. Also tagged under general. 8 comments.

So, I’m back from San Francisco and the summit. Justin blogged several times already about the summit, and he even has video of yours truly, which I won’t embed here because I hate the sound of my voice. Click over to his post to viddie it.
This post is a collection of my thoughts and observations [...]

I Need Your Help

Jan 28 2008
Written by Jake. Also tagged under general. 18 comments.

I wrote about the Marketing 2.0 Leader Summit earlier this month, and Justin provided a more in depth description. I found out Friday that I am to be a facilitator for the two-day event, which means working with a team of 11 others on an idea that will be judged against the ideas of the [...]

Examples of Good New Web Marketing

Jan 4 2008
Written by Jake. Also tagged under general. 10 comments.

So, I’ve been invited to huddle with some Oracle people in the Bay Area later this month to discuss Marketing 2.0. The topics are generally around opportunities that New Web provides to reach customers, influencers, etc. I’m flattered to be invited, so thanks to those responsible who read here.
I hope to add some value, despite [...]