I wrote about the Marketing 2.0 Leader Summit earlier this month, and Justin provided a more in depth description. I found out Friday that I am to be a facilitator for the two-day event, which means working with a team of 11 others on an idea that will be judged against the ideas of the eight other teams. Wow, I’m flattered to be invited, and I wasn’t expecting a contest.
Our first challenge will be to brainstorm every 2.0 technology, method, or philosophy that we have experienced, seen or read about that appears innovative and effective. A pretty tall order for some, a short order for others.
So, in the spirit of New Web, I’ve decided to crowdsource (not to be confused with crowd surfing) this initial phase to give my team a little headstart, and with me as their facilitator, they’ll need all the help they can get. After all, crowdsourcing is one of the hallmark methods of New Web.
Anyway, I’d like your help. In comments, list every 2.0 technology, method or philosophy that you can remember. Let’s forget the innovative and effective part for now, since I want to collect as many as possible. Here are some quick and easy examples.
A 2.0 technology example is wiki sofware, a method example is crowdsourcing, and a philosophy example is “Wisdom of Crowds“. Some things won’t fit nicely into a single category, like the Long Tail, but list them anyway.
I don’t have any prize or giveaway, but if your submission gets traction, I’ll definitely blog a thank you, especially if we win. Wish me luck.
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14 Comments
Hi.
This is a good place to start:
http://en.wikipedia.org/wiki/Web_2
It mentions a whole bunch of stuff including:
social-networking sites (Myspace & Facebook etc.)
)
social bookmarking (Digg, del.icio.us, StumbleUpon)
podcasts
wikis (Wikipedia
blogs
folksonomies (I guess this is social-tagging/bookmarking)
RSS (syndication)
Mashups
etc.
Cheers
Tim…
Try the Web 2.0 *category* on wikipedia: http://en.wikipedia.org/wiki/Category:Web_2.0
This leads you also in a few additional directions, including:
- Collective Intelligence (including crowdsourcing),
- SOA, and
- RIA in general.
RIA is especially worth considering because you’re talking about marketing; it changes the interface to such an extent that the concept of a “page” is almost irrelevant. Making that concept even more irrelevant is hot - views, services and actions - until that back button disappears. And SOA, well… there are lots of directions there.
As far as less obvious case studies, try:
- Amazon Web Services Group
- lemonade.com
- FaceBook Badges
And, of course, get some histories from Howard Rheingold’s SMART MOBS and David Weinberger’s SMALL PIECES LOOSELY JOINED. (Available on this thing call Paper.
Imho, something that brings two or more disparate systems together, rather than trying to reinvent the best features (with yet another login to maintain that identical data…), is going to be the next killer app.
/BF
@Tim/Brian: Good stuff, already a few nuggets that I hadn’t thought of, so w00t!
If you truly want EVERY method to be considered, how about the good ol’ meme?
The *opt-in* meme.
I’m serious.
If you remove the viral nature of a meme, and instead let people view it and choose whether they want to participate, a meme can be a valuable method for networking and sharing.
Something to think about, at least.
- “Real” Social Networking: Lunch 2.0
- Snazzy UI - Rounded Corners, Metallic Fonts, etc.
- Tag clouds
- Blogrolls
For more ideas Jake, just look at your tag cloud on oracleappslab.com !
@OE: Interesting, I like it.
Thanks for the suggestions, I especially like “Snazzy UI”.
@Puneet: Lulz, the whole idea of crowdsourcing is to use the lazy web, i.e. I don’t do anything. You do it for me
The one-to-many model of SAAS(software as a service) is a perfect 2.0 philosophy example. Nothing else has leveraged 2.0 techs more than the software vendors of SAAS products.
Google being the front runner with its product suite consisting of ( GMail, GDocs, GReader etc) has convinced people using desktop clients to shift to web as the working alternative.
Salesforce.com, Oracle On-Demand, Office Live and many others are quintessential of how SAAS philosophy has materialized in form of grown up web applications based on 2.0 tech stack.
My current “favourite” is the Freeconomics aspect. As a driver etc. for “Web 2.0″.
Have a look at Chris Anderson’s talk (link in this blog post: http://thekillerattitude.com/2008/01/freeconomics.html ) - well spent 45 mins.
Good luck!
@Shishir: Wouldn’t you say SaaS is a 1.0 philosophy, born as the xSP model? Maybe SaaS is the 2.0 version, i.e. greater scale and lower cost have allowed it to flourish. Interesting to think about, thanks for mentioning.
@Johan: Sweet, I plan to watch it today. I enjoy Anderson’s talks, must be the economics major in me.
We’ve been pulling together a Web 2.0 guide for Oracle employees. Please feel free to draw from and add to this
https://kix.oraclecorp.com/KIX/display.php?labelId=4331&articleId=73632
i also recently came across this “Web2MemeMap”
http://www.flickr.com/photos/36521959321@N01/44349798
@Frank: I saw the guide early on, and it’s good stuff. I’ll take a look at the meme map after the summit, which is a heavy-duty time commitment right now.
Jake,
posted a comment to your comment on my blog and notified you in a comment on your blog. 2.0-ish enough?
Short version. No, I don’t have the slides. Found a similiar set of slides though. Jump to my blog for the link..
@Johan: Replied on your blog and here, closing the 2.0 feedback loop.
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will convene several times a day to share what they’ve learned implies that innovation is intended to be the brainchild of collaboration. There will be some challenges however. As a group facilitator (along with radu43 himself - Marius Ciortea - andAppsLab Jake, among others), it could be difficult to draw a clear line between facilitation and participation/leadership. Starting tomorrow, I’ll share my experience with you as best I can - tune in here, or follow me via
[...] is in the midst of an internal Oracle summit, and since the subject is Web 2.0, he thought he’d solicit some help:Our first challenge will be to brainstorm every 2.0 technology, method, or philosophy that we have [...]
[...] me, and something Jake from the AppsLab team at Oracle would like to invite you to partake of. In this blog entry he describes crowdsourcing a bit and asks for help gathering info on what you consider to be a Web [...]
[...] me, and something Jake from the AppsLab team at Oracle would like to invite you to partake of. In this blog entry he describes crowdsourcing a bit and asks for help gathering info on what you consider to be a Web [...]