Comments on: Why Social Networks Don’t Work for Business http://oracleappslab.com/2007/08/28/people-trust-and-content/ Driving Oracle Innovation Fri, 05 Sep 2008 08:35:31 +0000 http://wordpress.org/?v=2.6 By: Content is King (and trust must be Queen) | Debra's E-Learning Adventure http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-3744 Content is King (and trust must be Queen) | Debra's E-Learning Adventure Sun, 20 Apr 2008 22:57:07 +0000 http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-3744 [...] networking options shut down by overzealous IT professional and firewalls - an article by Paul Pedruzzi   “Why Social Networks don’t work for businesses” stress the importance of trust [...] [...] networking options shut down by overzealous IT professional and firewalls - an article by Paul Pedruzzi   “Why Social Networks don’t work for businesses” stress the importance of trust [...]

]]> By: Backlink Checker http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-2947 Backlink Checker Mon, 25 Feb 2008 20:43:37 +0000 http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-2947 <!--%kramer-ref-pre%-->[...] http://oracleappslab.com/2007/08/28/people-trust-and-co... [...]<!--%kramer-ref-post%--> [...] http://oracleappslab.com/2007/08/28/people-trust-and-co... [...]

]]> By: Kasi-Blog » Blog Archive » Facebook-Pessimists vs Facebook-Optimists http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-1805 Kasi-Blog » Blog Archive » Facebook-Pessimists vs Facebook-Optimists Sun, 18 Nov 2007 03:20:16 +0000 http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-1805 [...] Social Networks won’t work for business. [...] [...] Social Networks won’t work for business. [...]

]]> By: StumbleUpon » Your page is now on StumbleUpon! http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-1747 StumbleUpon » Your page is now on StumbleUpon! Mon, 12 Nov 2007 23:54:18 +0000 http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-1747 <!--%kramer-ref-pre%-->[...] Your page is on StumbleUpon [...]<!--%kramer-ref-post%--> [...] Your page is on StumbleUpon [...]

]]> By: Atul Rai http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-683 Atul Rai Fri, 28 Sep 2007 08:54:54 +0000 http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-683 I think the key here is relevance. As you mentioned, trust ... Both of them need to go hand in hand. Though, I would like to add that the important point here is not just creation or articulation of thoughts, but sharing of thoughts, which truly generates greater knowledge. I think the key here is relevance. As you mentioned, trust … Both of them need to go hand in hand. Though, I would like to add that the important point here is not just creation or articulation of thoughts, but sharing of thoughts, which truly generates greater knowledge.

]]> By: Darayush Mistry http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-551 Darayush Mistry Wed, 19 Sep 2007 00:17:57 +0000 http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-551 ***** First off let me start by saying that this is a very thought provoking post and definitely putting Web 2.0 or social networking across the board in an enterprise would be a force fit and receipe for failure. But there are strong use cases and trends emerging now for social networking and Web 2.0 in the enterprise so couldn’t resist responding to it. ***** Web 2.0 seems to get all the press these days. I kinda feel sorry for its less popular stepchild known as Enterprise 2.0. It smacks of some suit trying so hard to be cool and hip, but alas, we all know that enterprise software will never be the coolest thing around. I have yet to see the GL entry that can top the pictures of my daughters on Flickr. Of course, FreshBooks may come along and do something revolutionary and completely change my perspective, but man, that will be one hell of an invoice. ***** Have you heard of this hipper, cooler cousin of ERP called CRM who deals closely with the entity called “customer” that’s at the center of a number of social and Web 2.0 initiatives and CRM probably spells invoiZe with a “z” ;-). Imagine being a sales guy and getting your next opportunity update via a Widget on your desktop or mobile phone. ***** So for now, we’ll have to agree that comparatively speaking, the consumer software world is just more fun. The interesting question however, is if all these cool 2.0 concepts such as social networking, wisdom of the crowds or even the cool features like Digging apply in the business world at all? *****Agree that the consumer software world is just more fun and it always has been. But cool 2.0 concepts absolutely do apply to the business world as well. Imagine plowing through useless links to outdated spreadsheets and pages returned when searching for some HR information on your own internal portal. Now imagine a Digging system within an enterprise portal that Digg’s documents. You would be way more efficient. And that’s just the tip of the iceberg. ***** As I reflected on this, I came to the rather startling conclusion that for me, 2.0 is actually more useful behind the firewall than in the consumer world. Let’s look at a few examples: Same goes for LinkedIn. On the occasion that I go to LinkedIn, it is to approve a friend request from a colleague who is clearly job hunting. The last time I had any real traffic on my LinkedIn account was during the acquisition of PeopleSoft by Oracle. The great diaspora of PeopleSofters was a boon for the network volume but did little for its actual value. I’d venture to say that most people working at companies feel the same (if they even know what social networks are all about). From a business perspective, these sites are glorified contact managers in the cloud. That’s about it. *****Agree that 2.0 is very useful even behind the firewall. Lets not look at application of technology purely from ones own perspective as it would often fall short, but lets do some customer role playing and value emerges. If I were to design my SFA application based on how I sold my S/W I would barely sell a few seats to the next big HiTech company. Same goes for the Web 2.0 – LinkedIn – Social Network analogy. Imagine a sales guy going in the final stages of closing a large deal and going into meet this CIO. He looks the customer up on a social network like LinkedIn and finds out that he went to Stanford just like he did and is an active member of the Silicon Valley Golfers Association an an avid golfer just like him. Now here’s an insight no contact manager would’ve given the Sales Rep unless he would’ve already met the CIO in the past. I feel that a large part of Web 2.0 and Social Networks is all about social and behavioral insights that were shared either explicitly or implicitly with the larger web. ***** So what about Digg and Social Networks make them unworkable for business? Or stated differently, what do they need to become relevant to the business world. As usual, in the world of 2.0 it all comes down to people. Social sites cannot be all that useful for business until everyone is on them. ***** That’s not true for me. I actually find LinkedIn, Facebook and other networking sites very useful for work, research and consultation and actually have only marginally connected with the Oracle folks I know on those networks ***** The nuance today, is that the people on these sites have to be the ones I care about. ***** Here I agree that you need people on the network that you care about, however the care or trust aspect can be defined and controlled by you the user and does not have to be driven by the enterprise factor like every employee in Oracle has to be on Facebook for it to be beneficial. In fact over a period of time as you move through companies and jobs a large chunk of people you care about and network with for work related purposes might be outside the current enterprise you work in. ***** There are lots of people using Digg, MySpace, and more, but from a work perspective, that has very little use to me. I want my trusted group. In simple terms that can be thought of as ALL the employees of Oracle. Sure it would be nice to have people I trust outside Oracle in there, but all my co-workers would be a grand start. Once you have the people you trust, all you need is content. Take Digg for example, I don’t use it because I am not all that interested in the news the anonymous crowd read that day. However, I will read every link emailed to me by a friend or co-worker I trust. If I could see all the articles that people in Oracle Strategy thought were good, then I am game. ***** What if you’re an engineer tracking a very hot and fast moving open source space or a sales guy tracking the fortunes of one of your prospects companies or a support guy trying to research and get real life experiences about whether a newly introduced IBM Servers are faster than the HP ones. What if you used something like a Yahoo Pipe to punch in your area of interest based on your role above and now get work/business related up to the minute information (feeds) coming from Digg, TechCRunch, ZDNet, social networks, news aggregators, bloggers. ***** I don’t go to Facebook to find the phone number or a recent ppt created by a co-worker, but what if my entire company was on that system? What if I could segment those people and call out those that I trust, not just those that share an “@oracle.com” domain on their email? Or what if I could see the most recent bookmarks created by my trusted network in product development? Now that is a social tool I would use. Day in, day out. ***** The power of Facebook is not in being a global contact manager. We have the ATT yellow pages for that ***** When we inject trust into the equation. It’s altogether different. I have an implied social network I live and breath within at Oracle. They are not only important to me, but I to them. It’s an inseparable part of getting things done, and the power of social networks is that the relationships become explicit and the content is relevant. ***** I absolutely agree with your social network within Oracle concept, however it shouldn’t imply that other social networks that one has formed and has access through services like LinkedIn and Facebook where you’re networking and interacting with previous professors, ex-colleagues and managers are less effective or important. ***** Until we enable a richer, trusted experience behind the firewall, all these social tools will be relegated to novelty acts to business people. ***** For me Web 2.0 and social networks are still an evolving area so its too early for me to relegate it as novelty acts. Also I feel that one of the things this article does not do is distinguish between internal social networking and external social networking products. It also does not distinguish between social networks that can be setup through any generic products like Wiki’s and Blogs vs the branded and popular Facebook and LinkedIn social networks available as a service on the web. But all in all a very interesting read and certainly got me thinking. ***** ***** First off let me start by saying that this is a very thought provoking post and definitely putting Web 2.0 or social networking across the board in an enterprise would be a force fit and receipe for failure. But there are strong use cases and trends emerging now for social networking and Web 2.0 in the enterprise so couldn’t resist responding to it. *****
Web 2.0 seems to get all the press these days. I kinda feel sorry for its less popular stepchild known as Enterprise 2.0. It smacks of some suit trying so hard to be cool and hip, but alas, we all know that enterprise software will never be the coolest thing around. I have yet to see the GL entry that can top the pictures of my daughters on Flickr. Of course, FreshBooks may come along and do something revolutionary and completely change my perspective, but man, that will be one hell of an invoice.
***** Have you heard of this hipper, cooler cousin of ERP called CRM who deals closely with the entity called “customer” that’s at the center of a number of social and Web 2.0 initiatives and CRM probably spells invoiZe with a “z” ;-). Imagine being a sales guy and getting your next opportunity update via a Widget on your desktop or mobile phone. *****
So for now, we’ll have to agree that comparatively speaking, the consumer software world is just more fun. The interesting question however, is if all these cool 2.0 concepts such as social networking, wisdom of the crowds or even the cool features like Digging apply in the business world at all?
*****Agree that the consumer software world is just more fun and it always has been. But cool 2.0 concepts absolutely do apply to the business world as well. Imagine plowing through useless links to outdated spreadsheets and pages returned when searching for some HR information on your own internal portal. Now imagine a Digging system within an enterprise portal that Digg’s documents. You would be way more efficient. And that’s just the tip of the iceberg. *****
As I reflected on this, I came to the rather startling conclusion that for me, 2.0 is actually more useful behind the firewall than in the consumer world. Let’s look at a few examples:
Same goes for LinkedIn. On the occasion that I go to LinkedIn, it is to approve a friend request from a colleague who is clearly job hunting. The last time I had any real traffic on my LinkedIn account was during the acquisition of PeopleSoft by Oracle. The great diaspora of PeopleSofters was a boon for the network volume but did little for its actual value. I’d venture to say that most people working at companies feel the same (if they even know what social networks are all about). From a business perspective, these sites are glorified contact managers in the cloud. That’s about it.
*****Agree that 2.0 is very useful even behind the firewall. Lets not look at application of technology purely from ones own perspective as it would often fall short, but lets do some customer role playing and value emerges. If I were to design my SFA application based on how I sold my S/W I would barely sell a few seats to the next big HiTech company. Same goes for the Web 2.0 – LinkedIn – Social Network analogy. Imagine a sales guy going in the final stages of closing a large deal and going into meet this CIO. He looks the customer up on a social network like LinkedIn and finds out that he went to Stanford just like he did and is an active member of the Silicon Valley Golfers Association an an avid golfer just like him. Now here’s an insight no contact manager would’ve given the Sales Rep unless he would’ve already met the CIO in the past. I feel that a large part of Web 2.0 and Social Networks is all about social and behavioral insights that were shared either explicitly or implicitly with the larger web. *****
So what about Digg and Social Networks make them unworkable for business? Or stated differently, what do they need to become relevant to the business world.
As usual, in the world of 2.0 it all comes down to people. Social sites cannot be all that useful for business until everyone is on them.
***** That’s not true for me. I actually find LinkedIn, Facebook and other networking sites very useful for work, research and consultation and actually have only marginally connected with the Oracle folks I know on those networks *****
The nuance today, is that the people on these sites have to be the ones I care about.
***** Here I agree that you need people on the network that you care about, however the care or trust aspect can be defined and controlled by you the user and does not have to be driven by the enterprise factor like every employee in Oracle has to be on Facebook for it to be beneficial. In fact over a period of time as you move through companies and jobs a large chunk of people you care about and network with for work related purposes might be outside the current enterprise you work in. *****
There are lots of people using Digg, MySpace, and more, but from a work perspective, that has very little use to me. I want my trusted group. In simple terms that can be thought of as ALL the employees of Oracle. Sure it would be nice to have people I trust outside Oracle in there, but all my co-workers would be a grand start.
Once you have the people you trust, all you need is content.
Take Digg for example, I don’t use it because I am not all that interested in the news the anonymous crowd read that day. However, I will read every link emailed to me by a friend or co-worker I trust. If I could see all the articles that people in Oracle Strategy thought were good, then I am game.
***** What if you’re an engineer tracking a very hot and fast moving open source space or a sales guy tracking the fortunes of one of your prospects companies or a support guy trying to research and get real life experiences about whether a newly introduced IBM Servers are faster than the HP ones. What if you used something like a Yahoo Pipe to punch in your area of interest based on your role above and now get work/business related up to the minute information (feeds) coming from Digg, TechCRunch, ZDNet, social networks, news aggregators, bloggers. *****
I don’t go to Facebook to find the phone number or a recent ppt created by a co-worker, but what if my entire company was on that system? What if I could segment those people and call out those that I trust, not just those that share an “@oracle.com” domain on their email? Or what if I could see the most recent bookmarks created by my trusted network in product development? Now that is a social tool I would use. Day in, day out.
***** The power of Facebook is not in being a global contact manager. We have the ATT yellow pages for that *****
When we inject trust into the equation. It’s altogether different. I have an implied social network I live and breath within at Oracle. They are not only important to me, but I to them. It’s an inseparable part of getting things done, and the power of social networks is that the relationships become explicit and the content is relevant.
***** I absolutely agree with your social network within Oracle concept, however it shouldn’t imply that other social networks that one has formed and has access through services like LinkedIn and Facebook where you’re networking and interacting with previous professors, ex-colleagues and managers are less effective or important. *****
Until we enable a richer, trusted experience behind the firewall, all these social tools will be relegated to novelty acts to business people.
***** For me Web 2.0 and social networks are still an evolving area so its too early for me to relegate it as novelty acts. Also I feel that one of the things this article does not do is distinguish between internal social networking and external social networking products. It also does not distinguish between social networks that can be setup through any generic products like Wiki’s and Blogs vs the branded and popular Facebook and LinkedIn social networks available as a service on the web.

But all in all a very interesting read and certainly got me thinking. *****

]]> By: Matt Moore http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-464 Matt Moore Fri, 07 Sep 2007 23:15:16 +0000 http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-464 Hullo Paul, I actually got a job @ Oracle through LinkedIn (though I am not there now). The interesting thing was that I found out who else was being interviewed for the role (through LinkedIn) - and I knew them! So we had some back channel chat about the role & the hiring manager & so forth. Having worked at both Oracle & IBM, I think that IBM actually has the drop on Oracle in terms of Whatever 2.0 tool development & deployment within the enterprise(Although Norm Gennaro & co are doing some fantastic things). Here is Australia, Whatever 2.0 inside the enterprise means wikis, wikis & maybe, uh, a wiki? The social networking tools do require trust but trust rarely stretches across an entire organisation. It's lumpy. There are pockets here and there. I mean, Paul, you're a cool guy & I trust you but those guys over there in sales/marketing/R&D/finance - well, I'm not sure if we trust them or not. I would suggest that the relative failure of tools like Visible Path is that you have to recognise this lumpiness of trust: Trust is not the default setting. All that said, I think that social networking tools PLUS visualisation tools (of the SNA/ONA variety) PLUS content (you can see what I'm into on my internal blog or my internal wiki entries and that might give you a clue as to whether you can trust me) will evolve into something interesting. We just don't know what it is yet. Matt Hullo Paul,

I actually got a job @ Oracle through LinkedIn (though I am not there now). The interesting thing was that I found out who else was being interviewed for the role (through LinkedIn) - and I knew them! So we had some back channel chat about the role & the hiring manager & so forth.

Having worked at both Oracle & IBM, I think that IBM actually has the drop on Oracle in terms of Whatever 2.0 tool development & deployment within the enterprise(Although Norm Gennaro & co are doing some fantastic things).

Here is Australia, Whatever 2.0 inside the enterprise means wikis, wikis & maybe, uh, a wiki? The social networking tools do require trust but trust rarely stretches across an entire organisation. It’s lumpy. There are pockets here and there. I mean, Paul, you’re a cool guy & I trust you but those guys over there in sales/marketing/R&D/finance - well, I’m not sure if we trust them or not. I would suggest that the relative failure of tools like Visible Path is that you have to recognise this lumpiness of trust: Trust is not the default setting.

All that said, I think that social networking tools PLUS visualisation tools (of the SNA/ONA variety) PLUS content (you can see what I’m into on my internal blog or my internal wiki entries and that might give you a clue as to whether you can trust me) will evolve into something interesting. We just don’t know what it is yet.

Matt

]]> By: Recruiting Bloggers.com: Trusted vs Open Social Networks http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-431 Recruiting Bloggers.com: Trusted vs Open Social Networks Wed, 05 Sep 2007 18:27:52 +0000 http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-431 <!--%kramer-ref-pre%-->[...] Paul Pedrazzi doesn't use social networks because they are full of people doesn't know. He'd prefer a network of trusted sources. What if I could see the most recent bookmarks created by my trusted network in product development? Now that is a social tool I would use. Day in, day out. [...]<!--%kramer-ref-post%--> [...] Paul Pedrazzi doesn’t use social networks because they are full of people doesn’t know. He’d prefer a network of trusted sources. What if I could see the most recent bookmarks created by my trusted network in product development? Now that is a social tool I would use. Day in, day out. [...]

]]> By: Amitai Givertz: Oracle AppsLab » Why Social Networks Don’t Work for Business http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-428 Amitai Givertz: Oracle AppsLab » Why Social Networks Don’t Work for Business Wed, 05 Sep 2007 16:17:48 +0000 http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-428 <!--%kramer-ref-pre%-->[...] "Web 2.0 seems to get all the press these days. I kinda feel sorry for its less popularTrust stepchi... [...]<!--%kramer-ref-post%--> [...] “Web 2.0 seems to get all the press these days. I kinda feel sorry for its less popularTrust stepchi… [...]

]]> By: Greg http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-427 Greg Wed, 05 Sep 2007 15:10:30 +0000 http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-427 While I tend to agree that not all businesses can do business on Web 2.0, it is up to the business to create a plan and put that plan into motion. We are a Myspace Marketing Firm that takes these pages and puts them into real world use. The whole concept of social networking is to connect people, businesses, individuals, etc and make information shareable. If a business doesn't want to share information then that's their loss. We have proven that these sites can be used for good. Restaurants are blasting their daily specials to regular customers via email, text messaging, bulletins and news feeds. Real estate agents are showing virtual video tours, as well as live chat. The list goes on and on. If you have a little page with no useful information, then yes social networking is just curiosity and a waste of time, but if you can grasp the power and take a plan into action, you may just be surprised with the results! While I tend to agree that not all businesses can do business on Web 2.0, it is up to the business to create a plan and put that plan into motion. We are a Myspace Marketing Firm that takes these pages and puts them into real world use. The whole concept of social networking is to connect people, businesses, individuals, etc and make information shareable. If a business doesn’t want to share information then that’s their loss. We have proven that these sites can be used for good. Restaurants are blasting their daily specials to regular customers via email, text messaging, bulletins and news feeds. Real estate agents are showing virtual video tours, as well as live chat. The list goes on and on. If you have a little page with no useful information, then yes social networking is just curiosity and a waste of time, but if you can grasp the power and take a plan into action, you may just be surprised with the results!

]]> By: Jake http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-422 Jake Wed, 05 Sep 2007 05:18:00 +0000 http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-422 Chris (c keene): We all like applying Digg to the enterprise, but we (at least I) think our user base may not be initiated enough with Digg to get it rolling right away. So we may need some coaxing before it gains momentum. Charles: I found the link in our trackbacks. Thanks. http://businesslivenews.blogspot.com/2007/09/september-carnival-of-trust.html Chris (c keene): We all like applying Digg to the enterprise, but we (at least I) think our user base may not be initiated enough with Digg to get it rolling right away. So we may need some coaxing before it gains momentum.

Charles: I found the link in our trackbacks. Thanks.
http://businesslivenews.blogspot.com/2007/09/september-carnival-of-trust.html

]]> By: Jake http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-421 Jake Wed, 05 Sep 2007 05:03:28 +0000 http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-421 Sunir, Thanks for commenting. I like what you guys are doing at Freshbooks. What you say about enabling customers through the ease of your application rings true with me. A long time ago, before I got seriously jaded, I used to feel that way about building customizations, like it really made a difference to the customer. We're working to bring that message back internally (for jaded folks like me) and externally (to suspicious customers) through community and collaboration. As for social networks, they still need to find the killer app to keep me (and scads of other adults) interested b/c other than networking, what is there? I think even the core users (college, high school) will soon wonder the same thing as their lives get busier as they exit college. This feels like a blog entry, so I think I'll save it and insert cliffhanger here. Jake Sunir,
Thanks for commenting. I like what you guys are doing at Freshbooks. What you say about enabling customers through the ease of your application rings true with me. A long time ago, before I got seriously jaded, I used to feel that way about building customizations, like it really made a difference to the customer.

We’re working to bring that message back internally (for jaded folks like me) and externally (to suspicious customers) through community and collaboration.

As for social networks, they still need to find the killer app to keep me (and scads of other adults) interested b/c other than networking, what is there? I think even the core users (college, high school) will soon wonder the same thing as their lives get busier as they exit college.

This feels like a blog entry, so I think I’ll save it and insert cliffhanger here.

Jake

]]> By: Jake http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-420 Jake Wed, 05 Sep 2007 04:54:07 +0000 http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-420 Charles, Thanks for commenting. Paul's post is generating some noise, which is good. The trackback to David's Carnival of Trust is dead (and so is the one on your blog). Is that the exercise, i.e. a 404 lesson in some people will click any link? Anyway, it sounds interesting. Maybe you can update. We're still feeling our way along with the internal network. Trying to find the right buttons to push and learning as we go. Paul tells me he expects to meet Andrew McAfee this month at some convention (I glaze over when convention talk begins), so that should be interesting. Fundamentally, I think they agree, but our methods seem a little different. Keep reading. I hope you find other interesting nuggets for commenting. Jake Charles,
Thanks for commenting. Paul’s post is generating some noise, which is good. The trackback to David’s Carnival of Trust is dead (and so is the one on your blog). Is that the exercise, i.e. a 404 lesson in some people will click any link? Anyway, it sounds interesting. Maybe you can update.

We’re still feeling our way along with the internal network. Trying to find the right buttons to push and learning as we go. Paul tells me he expects to meet Andrew McAfee this month at some convention (I glaze over when convention talk begins), so that should be interesting. Fundamentally, I think they agree, but our methods seem a little different.

Keep reading. I hope you find other interesting nuggets for commenting.
Jake

]]> By: Charles H. Green http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-417 Charles H. Green Wed, 05 Sep 2007 00:50:20 +0000 http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-417 Congrats on your selection by David Maister in this month's Carnival of Trust. I had seen your post too (commented on it earlier) and enjoyed it a lot; glad to see it getting recognition. Congrats on your selection by David Maister in this month’s Carnival of Trust. I had seen your post too (commented on it earlier) and enjoyed it a lot; glad to see it getting recognition.

]]> By: davidmaister.com > Passion, People and Principles > The September Carnival of Trust http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-416 davidmaister.com > Passion, People and Principles > The September Carnival of Trust Wed, 05 Sep 2007 00:48:36 +0000 http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-416 <!--%kramer-ref-pre%-->[...] in the Process of Strategy.Paul Pedrazzi, of Oracle, provides a stimulating explanation of “Why Social Networks Don’t Work for Business.”Michelle Golden offers an interesting twist on client portability and trust. She discusses the [...]<!--%kramer-ref-post%--> [...] in the Process of Strategy.Paul Pedrazzi, of Oracle, provides a stimulating explanation of “Why Social Networks Don’t Work for Business.”Michelle Golden offers an interesting twist on client portability and trust. She discusses the [...]

]]> By: BloggingPoet.com - Web 2.0 Begins Its Fall From Grace: Death To The Overlords! http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-413 BloggingPoet.com - Web 2.0 Begins Its Fall From Grace: Death To The Overlords! Wed, 05 Sep 2007 00:28:08 +0000 http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-413 <!--%kramer-ref-pre%-->[...] actually more useful behind the firewall than in the consumer world. Let [...] actually more useful behind the firewall than in the consumer world. Let

]]> By: Billy The Blogging P http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-410 Billy The Blogging P Tue, 04 Sep 2007 20:50:16 +0000 http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-410 Web 2.0 is all hype and nothing more than a thinly veiled attempt at Internet sharecropping, hence Web 2.0 is doomed to failure. Web 2.0 is all hype and nothing more than a thinly veiled attempt at Internet sharecropping, hence Web 2.0 is doomed to failure.

]]> By: riveting rosie: why social networks don’t work for business http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-409 riveting rosie: why social networks don’t work for business Tue, 04 Sep 2007 19:40:48 +0000 http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-409 <!--%kramer-ref-pre%-->[...] conclusion that for me, 2.0 is actually more useful behind the firewall than in the consumer world. Keep reading.Thanks [...]<!--%kramer-ref-post%--> [...] conclusion that for me, 2.0 is actually more useful behind the firewall than in the consumer world. Keep reading.Thanks [...]

]]> By: Sunir Shah http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-398 Sunir Shah Sun, 02 Sep 2007 19:31:29 +0000 http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-398 Sunir from FreshBooks here, I'm known about the wiki world and I work at FreshBooks, so I feel like I have to reply! I think it's mistaking what's interesting about business software today to question why social networks haven't taken off. As you mention, we all know that you're demotivated to add friends on LinkedIn because they want something from you, whereas you're motivated to add friends on FaceBook because you want something from them: a potential date, the sense of social belonging, keeping up with pictures of your newborn niece, etc. What's interesting about business software today is that it is dramatically lowering the cost and risk of starting your own business. This matters a lot in today's world. Since the 1990s and Business Process Reengineering (aka massive lay offs), there has been an upswing in professionals starting their own agencies. After all, you can't fire yourself, so this path is alluring to many people who just want control over their own dream. That's the story that attracted me to FreshBooks. I love talking to our customers who are somewhere between just starting out to successful, stable, and now growing. Their stories are amazing, and they could not have done it without using tools that make the little guy in New Mexico appear to his clients like he's an enterprise-class company. So, sharing your pictures of your daughters empowers you as an individual to express what matters to you. Lowering the cost and risk of business empowers an individual professional to express their dream. It's the same story, but in different arenas. So, the question that business social networks should address: how does this lower the cost / risk of the little guy doing business? It seems to me that LinkedIn may inadvertently increase the cost of doing business, initially, as it is one more information channel to distract a new entrepreneur. Yet,those on LinkedIn long enough and with enough contacts, use it to great effect. So, it's a standard invest-now-for-gains-later trade off, which may be why it's slow to grow but still surviving. Sunir from FreshBooks here,

I’m known about the wiki world and I work at FreshBooks, so I feel like I have to reply!

I think it’s mistaking what’s interesting about business software today to question why social networks haven’t taken off. As you mention, we all know that you’re demotivated to add friends on LinkedIn because they want something from you, whereas you’re motivated to add friends on FaceBook because you want something from them: a potential date, the sense of social belonging, keeping up with pictures of your newborn niece, etc.

What’s interesting about business software today is that it is dramatically lowering the cost and risk of starting your own business. This matters a lot in today’s world. Since the 1990s and Business Process Reengineering (aka massive lay offs), there has been an upswing in professionals starting their own agencies. After all, you can’t fire yourself, so this path is alluring to many people who just want control over their own dream.

That’s the story that attracted me to FreshBooks. I love talking to our customers who are somewhere between just starting out to successful, stable, and now growing. Their stories are amazing, and they could not have done it without using tools that make the little guy in New Mexico appear to his clients like he’s an enterprise-class company.

So, sharing your pictures of your daughters empowers you as an individual to express what matters to you. Lowering the cost and risk of business empowers an individual professional to express their dream. It’s the same story, but in different arenas.

So, the question that business social networks should address: how does this lower the cost / risk of the little guy doing business?

It seems to me that LinkedIn may inadvertently increase the cost of doing business, initially, as it is one more information channel to distract a new entrepreneur. Yet,those on LinkedIn long enough and with enough contacts, use it to great effect. So, it’s a standard invest-now-for-gains-later trade off, which may be why it’s slow to grow but still surviving.

]]> By: c keene http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-387 c keene Thu, 30 Aug 2007 22:57:58 +0000 http://oracleappslab.com/2007/08/28/people-trust-and-content/#comment-387 Another difference with social media is that a site like Facebook allows me to connect with people who I have no other way to find. Companies tend to be good at building internal channels for finding people to get stuff done. I like the idea of applying Digg to the workplace - it would be a good way to separate the wheat from the chaff on the corporate wiki for example. Another difference with social media is that a site like Facebook allows me to connect with people who I have no other way to find. Companies tend to be good at building internal channels for finding people to get stuff done. I like the idea of applying Digg to the workplace - it would be a good way to separate the wheat from the chaff on the corporate wiki for example.

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