I was excited to see that Dow Chemical launched a social network today. It sounds like a great project, joining Dow’s current and former employees, targeted at different demographics. I especially like targeting alumnae who left for family-related reasons. Great stuff all around, excellent case study of a brick/mortar company embracing new web.
What’s the name they chose? Dow Connect. D’oh. Sonofa.
While this is probably great for Anne Zelenka’s upcoming book called “Connect!“, it seems not so good for our little project, called . . . try to remember . . . CONNECT.
Maybe Tim was right when he called our name choice “a tad lame” and “danged obvious”.
Moving on, Dennis called for screenshots of Connect, and I understand he and Vinnie are from Missouri, the Show Me state. Justin broke these first, but just in case you didn’t see already, here you go:
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25 August 2007 at 5:53 pm
[...] those of you that are not familiar with AppsLab blog, you may want to check it out as these ...
31 October 2007 at 9:48 pm
[...] This post has an out-of-date screenshot. http://oracleappslab.com/2007/08/15/we-were-connect-first/ [...]
14 November 2007 at 7:54 am
[...] you need to read the AppsLab blog to understand just how unoriginal the name was Posted on ...